Monthly subscription by team size
US dollars per month, software subscription only, one location. “Bookable” means each person has their own calendar. Vagaro’s intro rate is $23.99 for the first 6 months (list is $30), and Vagaro says exclusions apply.
| Bookable team members | Fresha | Vagaro, list | Vagaro, intro rate |
|---|---|---|---|
| 1 | $19.95 | $30 | $23.99 |
| 2 | $29.90 | $40 | $33.99 |
| 3 | $44.85 | $50 | $43.99 |
| 4 | $59.80 | $60 | $53.99 |
| 5 | $74.75 | $70 | $63.99 |
| 7 | $104.65 | $90 | $83.99 |
| 10 | $149.50 | $90 | $83.99 |
These are our multiplications of each vendor’s published prices. Fresha’s Team plan is $14.95 per bookable team member, and Independent is $19.95 for one. Vagaro’s base includes one calendar, and each additional calendar is $10 per month up to seven licenses. Fresha lists Enterprise as custom-priced for businesses with more than 20 team members. Vagaro prices each location separately.
Plans side by side
| Fresha | Vagaro | |
|---|---|---|
| Pricing model | Independent $19.95/mo, or Team $14.95/mo per bookable team member | $30/mo list with one calendar, plus $10/mo for each additional calendar up to seven |
| Free trial | 7 days | 30 days |
| Contract | No minimum commitment, cancel any time | Cancel any time with no cancellation fees |
| New clients from the marketplace | 20% one-time commission, $6 minimum per client | Listing free in the US; Fill My Books charges a booking fee |
| Own booking link, Instagram, Facebook | Free | Online booking on Vagaro, Instagram, Facebook, and Apple Maps included |
| Forms | Consultation forms listed on the plan | Forms add-on, $10/mo |
| Deposits and cancellation fees | Upfront payments and no-show fees listed | Online Shopping Cart add-on, $10/mo |
| Texts | 100 free a month (per team member on Team), then $0.02 each | Text marketing plans from $20/mo for 1,000 credits, $0.03 per extra credit |
| Marketing emails | 50 free a month (per team member on Team), then $0.02 each | 1,000 free emails a month |
| Buy Now Pay Later | Klarna, 5.99% + $0.30 | Affirm, 6% + $0.30 |
| Branded website | Smart Website, $15.95/mo | MySite, $20/mo |
| AI receptionist | AI Concierge, $29.95 to $99.95 per location | Vera Receptionist, $10/mo |
Card payments
Fresha publishes its rates on its pricing page: 2.29% + $0.20 in person (plus $0.10 per Tap to Pay authorization), 2.79% + $0.20 online, and 3.30% + $0.20 for manually entered cards. On a $90 in-person service that’s about $2.26.
Vagaro’s card processing rates aren’t shown in the pricing pages we could read today. They sit behind a sign-up prompt on the page. Our last capture of them, dated Oct 28, 2026, is in Vagaro pricing. Check the current rates in Vagaro’s sign-up flow before you compare.
Vagaro’s pricing page also promotes a free card reader when you sign up for Vagaro Merchant Services. It carries an asterisk, so read the terms. Fresha lists terminal devices from $139 per device, with the Team column showing “Free,” subject to processing volumes. Fresha says you can use it without processing payments through Fresha.
The marketplace tradeoff
Both platforms list your business where clients can discover you. The pricing models differ. On Fresha, the booking tools are included and the cost sits on new marketplace clients: 20% one-time, with a $6 minimum. Returning clients are free, and so are clients who book through your own link, Instagram, or Facebook. On Vagaro, the US marketplace listing is free, and Fill My Books, which has Vera promote your open slots, charges a booking fee. If most of your new clients come from your own social accounts and referrals, Fresha’s marketplace fee may rarely apply. If you plan to rely on marketplace discovery, estimate your new-client volume first.
Included vs add-on
Vagaro lists these in every plan: AI-powered business tools and marketing, payments, a calendar with resource management, waitlist options, memberships, packages and gift certificates, 1,000 free emails monthly, advanced reporting, loyalty programs, SOAP notes, an employee booking widget, Daily Deals, inventory tracking, invoices, and unlimited notifications and appointment reminders. Forms, the shopping cart, text plans, MySite, and payroll are separate add-ons. Fresha’s comparison table lists consultation forms, gift cards, packages, memberships, retail and inventory, quotes and invoices, reporting, and marketing tools on its plans, and sells loyalty, Insights, a website, and AI Concierge as add-ons.
Switching in
Fresha says you can import client details and product inventory from your old system. Vagaro says it will help you switch for free, that transfers typically take 1 to 2 business days, and that its Imports and Onboarding team is available by appointment.
Which one to pick
Count your bookable calendars. At 1 to 4, Fresha’s subscription is the same or lower, and its forms and deposits are listed on the plan. At 5 or more, Vagaro’s capped per-calendar price pulls ahead. Then price the extras you’d really use: texts, forms, deposits, and where your new clients come from. Weighing other apps? See Booksy vs Vagaro, GlossGenius vs Vagaro, and Vagaro alternatives.
Sources
- Fresha pricing: https://www.fresha.com/pricing (checked Nov 3, 2026)
- Vagaro pricing: https://www.vagaro.com/pro/pricing (checked Nov 3, 2026)
- Vagaro Plans, Pricing, and Premium Features: https://support.vagaro.com/hc/en-us/articles/22781768988187-Vagaro-Plans-Pricing-and-Premium-Features (checked Nov 3, 2026, add-on prices and text plans)