Plans and prices
Checked Nov 5, 2026. US dollars. Subscription is per location, per month. Plus and Premium each list a 30-day free trial, and Square says you can cancel or switch plans anytime.
| Free | Plus | Premium | Pro | |
|---|---|---|---|---|
| Monthly price per location | $0 | $49 | $149 | Custom |
| Positioned for | Solo professionals taking payments and managing schedules | Growing teams needing more advanced tools | Large salons with complex staff management and booking needs | Businesses processing over $250,000 a year |
| Unlimited staff calendars | Yes | Yes | Yes | Ask Square |
| Online booking site and integrations | Yes | Yes | Yes | Ask Square |
| Appointment reminders | Yes | Yes | Yes | Ask Square |
| Cancellation policy and no-show fees | No | Yes | Yes | Ask Square |
| Multi-staff appointment booking | No | Yes | Yes | Ask Square |
| Waitlist | No | Yes | Yes | Ask Square |
| Email and text message marketing | No | Yes | Yes | Ask Square |
| Future bookings report, service cost tracking, resource management | No | No | Yes | Ask Square |
Plus is described as “Everything in Square Free” with lower processing rates. Premium is “Everything in Square Plus” with the lowest processing rates and 24/7 support. Square’s page lists the Pro tier as “Get custom pricing” and says businesses processing over $250,000 a year can ask about custom pricing and processing fees, hardware discounts, onboarding support, and account management.
Processing fees by plan
Checked Nov 5, 2026.
| Payment type | Free | Plus | Premium |
|---|---|---|---|
| Tap, dip, or swipe | 2.6% + 15¢ | 2.5% + 15¢ | 2.4% + 15¢ |
| Online or invoice | 3.3% + 30¢ | 2.9% + 30¢ | 2.9% + 30¢ |
| Online through Square’s payments API | 2.9% + 30¢ | 2.9% + 30¢ | 2.9% + 30¢ |
| Manual entry or card on file | 3.5% + 15¢ | 3.5% + 15¢ | 3.5% + 15¢ |
| ACH bank transfer (invoice) | 1%, $1 min | 1%, $1 min, $10 cap | 1%, $1 min, $10 cap |
| Afterpay | 6% + 30¢ | 6% + 30¢ | 6% + 30¢ |
| Cash or check | Free | Free | Free |
| International cards | +1.5% | +1.5% | +1.5% |
The fee table lists “manual entry or card on file” at 3.5% + 15¢ on every plan. Plus and Premium let you charge a card on file for late cancellations and no-shows, but Square’s page doesn’t say which rate applies to a no-show charge, so confirm with Square before you budget for it.
Other fees that apply
- Locations: the monthly fee applies to each location on Plus and Premium.
- Gift cards: a 2.5% load fee on Free and Plus, and 0% on Premium. There are no additional fees when a gift card is redeemed.
- Text message marketing: not available on Free. Plus includes 500 texts a month per account, then 3¢ per text. Premium includes 2,500, then 1.5¢.
- Phone support: listed as 6am to 6pm PT Monday to Friday for the first 90 days on Free, 6am to 6pm PT Monday to Friday on Plus, and 24/7 on Premium.
- Payroll: Square Payroll starts at $35 per month plus $6 per person paid.
- Hardware: Square says options start at $59.
- Included on every plan: end-to-end encrypted payments, active fraud prevention, next-day transfers, and offline payments.
What it costs: worked examples
Subscription plus the card rate, before the per-transaction fee (15¢ in person on every plan) and before any other fees.
| Monthly card-present sales | Free | Plus | Premium |
|---|---|---|---|
| $5,000 | $130 | $49 + $125 = $174 | $149 + $120 = $269 |
| $10,000 | $260 | $49 + $250 = $299 | $149 + $240 = $389 |
| $25,000 | $650 | $49 + $625 = $674 | $149 + $600 = $749 |
| $50,000 | $1,300 | $49 + $1,250 = $1,299 | $149 + $1,200 = $1,349 |
| $100,000 | $2,600 | $49 + $2,500 = $2,549 | $149 + $2,400 = $2,549 |
- Plus vs Free on in-person rates alone: break-even is $49 ÷ 0.1% = $49,000 a month.
- Premium vs Plus on in-person rates alone: break-even is $100 ÷ 0.1% = $100,000 a month. Most salons pick Premium for the features and support, not the rate.
- Online sales: Free is 3.3% + 30¢ and Plus is 2.9% + 30¢, a 0.4% gap. For online or invoice payments alone, the $49 breaks even at $12,250 a month.
- Two locations: Plus is $98 a month and Premium is $298 a month. Check whether a second chair or room counts as a location for you.
- Texts: sending 1,000 marketing texts a month on Plus is 500 included plus 500 at 3¢, or $15 extra.
When Free is enough, and when to move up
- Stay on Free if you’re solo, take most payments in person, and don’t need to charge for no-shows or run a waitlist.
- Move to Plus when no-shows are costing you appointments, or you want a waitlist, multi-staff bookings, and email or text marketing.
- Move to Premium when you need resource management, service cost tracking, a future bookings report, or phone support outside business hours.
How it compares
- For a head-to-head with a salon-built option, see Square Appointments vs GlossGenius. That guide also lists GlossGenius’s $24, $48, and $148 plans.
- For other per-location and per-calendar models, see Vagaro pricing, Fresha pricing, and Booksy pricing.
- Alternatives to a Vagaro or Square setup are in Vagaro alternatives.
Sources
- Square Appointments pricing: https://squareup.com/us/en/appointments/pricing (checked Nov 5, 2026)
- Square Appointments overview and plan summaries: https://squareup.com/us/en/appointments (checked Nov 5, 2026)